RESUME | JLundMedia

JUSTIN LUND

Creative Media Producer | Marketing Specialist

Leader of Marketing Campaigns
Director of Creative Productions
Coordinator of Collaboration

About Me

MILWAUKEE, WI

I believe our world runs better when we communicate effectively.

For over a decade I have had the great privilege of sharing the stories of remarkable individuals, organizations, and moments with some of the leading companies of today's media landscape.

Following this passion for storytelling has led me across the country, where I’ve written and produced award-winning projects that promote News, Original Programming, Products and Brands with a local focus.

Below is a detailed outline of my work experience with samples to view.

Let's connect and discuss how I can support your objectives, and help share your story.

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SKILLS

Directing Marketing Campaigns

Coordinating Partnerships

Managing Creative Teams

Video Production

Media Editing

Consumer Copywriting

HIGHLIGHTS

x2 National Promax Awards in Television Marketing
x7 Regional Emmys in News Programming & Promotion
x3 Regional Broadcaster’s Association Awards in Promotion Excellence
Certified Drone Pilot, FAA Part 107 Certification

Hearst & Harvard, Business Leadership Academy Certification

Former Governor, Upper Midwest Emmy Board

WORK

Freelance Media Producer | Independent Contractor | 2024 - present

Editor: crafted marketing promotion spots and full-length episodes of the Regional Emmy award-winning original series: "Taste Buds."

Partner Marketing Specialist | Very Local, Hearst Television & Streaming | 2023 - 2024

National Partnerships Coordination: Acted as the primary contact for all marketing and programming initiatives with 33 industry-leading broadcast stations. Cultivated and maintained Very Local’s relationship with each.
Cross-Channel Marketing Campaigns: Spearheaded the production, design, scheduling and distribution of nationally-driven, locally-targeted marketing campaigns. Successfully engaged with consumers across Newscasts, Premiere Events, Pop-Up Shops, Commercial Inventory, Paid Display, and Digital Publishing spaces.

Production Communications Liaison: facilitated seamless collaboration between production companies, post-houses, showrunners, and Very Local’s internal marketing team to produce and support original programming.
Information Systems Development: Engineered user-friendly tracking systems to monitor creative workflows, provide artistic guidance, archive communications, and report measured results across teams.
Media Tour Scheduling & Execution: pitched talent interview opportunities and on-set visits to broadcast outlets while providing communication, creative, and technical support. This content promoted original programming to a national audience.
Streaming Platform Operations: Proficient in the organizational structure and workflow necessary to deliver VOD and live simulcast programming from internal and external sources to users on a national footprint.

Creative Manager | CBS 58 WDJT-TV | 2022 - 2023

Brand Development: Thought leader and architect of the station's identity, collaborating in the design of all news franchise branding.
Creative Team Leadership: Managed a group of direct reports through productions of image, sales and topical news promotion with editorial oversight, schedule coordination, and skill development.
Talent Acquisition: facilitated the hiring process by conducting preliminary interviews for all creative roles.
Broadcast Logs & Traffic: Scheduled commercial and promotion inventory for multiple stations under tight daily deadlines.

Assistant Creative Director | KOAT 7, Hearst Television | 2020 - 2022

Project Management: Coordinated all stages of media production to create award-winning promotional campaigns that drove the station to the #1 market position across multiple dayparts.
Craft Editing: Spearheaded the editorial process for outgoing creative, and created video pieces that gave voice to and embodied the legacy brand. Sports, true crime, hard news and heartwarming productions that play off the screen to audiences.
Leading-Edge Video Production: Managed all stages of accomplished field and studio production: designing sets, lighting spaces, and capturing A/V material for exemplary storytelling.

Creative Producer | FOX 9 KMSP-TV | 2016 - 2020

Wrote, Shot, & Edited: News and Network Programming promotion for TV, digital and radio broadcast channels.

Authored News Topicals: Mastered the craft of writing fast-paced, accurate news copy to bring viewers to the daily product and maximize lead-in opportunities.

Commercial Sales Production: worked closely with our top station sellers and their clients to produce effective, marketable videos that increased revenue and company relations.

Notable Clients: Minnesota Vikings, University of Minnesota Gopher Athletics, Jack Link’s Beef Jerky, Abbott Medical, University of Minnesota Health, Special Olympics Minnesota, St. Jude Medical.