top of page
JLogo_Color.png

Creative Director  &  Brand Storyteller

JUSTIN LUND

Justin Lund, Creative Director
  • Award-winning Video Producer & Editor

  • Leader of Marketing Campaigns

  • Coordinator of Collaboration

"I turn business goals into videos

that people want to watch."

Multiple Regional Emmy Awards
on-set in ABQ, NM
UMN Gopher Football Shoot

About

 

MILWAUKEE, WI

For over a decade I’ve helped brands, broadcasters, and organizations turn ideas into stories that connect with audiences and drive measurable growth.

My work spans national streaming campaigns, Emmy-winning promotion & programming, branded documentaries, social-first content, and strategic video marketing for businesses across the country.

I’ve led campaigns across 33 U.S. markets, contributed to the growth of platforms reaching and acquiring millions of users, managed creative teams, and built an independent production company trusted by repeat clients across industries.

 

I love storytelling, editing, and making great videos.

 

Let's connect and discuss how I can support your objectives and help share your story. 

MN Vikings Practice
Top Teacher Awards Shoot
Zozobra Shoot

TRUSTED BY

FOX.png
ABC.png
cbs.png
HearstTV.png
VeryLocal.png
Weigel.png
UHC.png
Vikings2.png
Vikings1.png
Jack Links.png

HIGHLIGHTS

x2 National Promax Awards in Video Marketing
x9 Regional Emmy Awards in Television Programming & Promotion
x3 Regional Broadcaster’s Association Awards in News Excellence
Certified Drone Pilot, FAA Part 107 Certification

Hearst & Harvard, Business Leadership Academy Certification

Former Governor,  Upper Midwest Emmy Board

SKILLS

Directing Marketing Campaigns

Coordinating Partnerships

Managing Creative Teams

Video Production

Media Editing

Storytelling

WORK

Founder, Creative Lead

J Lund Media LLC  |  2016 - present
 

Founder & Creative Lead: Operate a profitable creative studio delivering high-impact video, commercial, and branded content, consistently exceeding client goals and driving year-over-year growth.

Brand Film Director: Lead end-to-end production for long-form brand documentaries for major clients, including United Bankers’ Bank, a nationally recognized multi-billion-dollar financial institution.

Award-Winning Broadcast Editor: Edited Regional Emmy–winning episodes and promotional campaigns for the nationally streamed Fox Original series “Taste Buds,” elevating narrative quality and audience engagement.

Social Media Content Producer: Develop high-performing social media video and photo content that grows client audiences, strengthens brand identity, and boosts organic engagement across platforms.

Clients: Fox Broadcasting Co., Jack Link's Beef Jerky, United Healthcare, United Bankers' Bank, and more. 

Video Producer 

iNet Web Marketing |  2025 - present
 

Videographer & Editor:  Pitched, budgeted, authored and produced video marketing projects addressing business needs with profitable production proposals

Digital Strategy: Served as a client-facing creative lead, consulting on video brand storytelling, content strategy, and visual assets designed to support conversion and engagement goals 

A.I. Video Production: Developed advanced skills in AI prompting, generative imaging, and model-guided video creation, applying emerging tools to produce efficient, visually compelling assets for client projects.

Web Development: Collaborated with web developers and marketing

teams to align video assets with SEO strategy, UX design, and digital

 

campaign performance

Clients: Luxe Golf Bays, Benson's Restaurant Group, HyPro Incorporated, WelderSupply.com, Saz's Hospitality Group and more. 

Partner Marketing Specialist  

Very Local, Hearst Television & Streaming  |  2023 - 2024
 

National Partnerships Coordination:  Acted as the primary contact for all marketing and programming initiatives with 33 industry-leading broadcast stations. Cultivated and maintained Very Local’s relationship with each.
Cross-Channel Marketing Campaigns: Spearheaded the production, design, scheduling and distribution of nationally-driven, locally-targeted marketing campaigns. Successfully engaged with consumers across Newscasts, Premiere Events, Pop-Up Shops, Commercial Inventory, Paid Display, and Digital Publishing spaces.

Production Communications Liaison: facilitated seamless collaboration between production companies, post-houses, showrunners, and Very Local’s internal marketing team to produce and support original programming.
Information Systems Development: Engineered user-friendly tracking systems to monitor creative workflows, provide artistic guidance, archive communications, and report measured results across teams.
Media Tour Scheduling & Execution: pitched talent interview opportunities and on-set visits to broadcast outlets while providing communication, creative, and technical support. This content promoted original programming to a national audience.
Streaming Platform Operations: Proficient in the organizational structure and workflow necessary to deliver VOD and live simulcast programming from internal and external sources to users on a national footprint.

Creative Manager 

CBS 58 WDJT-TV  |  2022 - 2023

Brand Development: Thought leader and architect of the station's identity, collaborating in the design of all news franchise branding.
Creative Team Leadership: Managed a group of direct reports through productions of brand, sales and topical news promotion with editorial oversight, schedule coordination, and skill development.
Talent Acquisition: facilitated the hiring process by conducting preliminary interviews for all creative roles.
Broadcast Logs & Traffic: Scheduled commercial and promotion inventory for multiple stations under tight daily deadlines.

Assistant Creative Director 

KOAT 7, Hearst Television  |  2020 - 2022

Project Management: Coordinated all stages of media production to create award-winning promotional campaigns that drove the station to the #1 market position across multiple dayparts.
Craft Editing: Spearheaded the editorial process for outgoing creative, and created video pieces that gave voice to and embodied the legacy brand. Sports, true crime, hard news and heartwarming productions that play off the screen to audiences.
Leading Video Production: Managed all stages of accomplished field and studio production: designing sets, lighting spaces, and capturing A/V material for exemplary storytelling.

 

Creative Producer

FOX 9 KMSP-TV  |  2016 - 2020

Wrote, Shot, & Edited: News and Network Programming promotion for TV, digital and radio broadcast channels.

Authored News Topicals: Mastered the craft of writing fast-paced, accurate news copy to bring viewers to the daily product and maximize lead-in opportunities.

Commercial Sales Production: worked closely with our top station sellers and their clients to produce effective, marketable videos that increased revenue and company relations.

Notable Clients: Minnesota Vikings, University of Minnesota Gopher Athletics, Jack Link’s Beef Jerky, Abbott Medical, University of Minnesota Health, Special Olympics Minnesota, St. Jude Medical. 

​​​​EDUCATION

B.S.D in Media Production & m. Business Administration | UW-River Falls 2015

 

TRAININGS

Certified Drone Pilot  |  FAA Part 107 Certification

Leadership Academy Certification  |  Hearst & Harvard Business Publishing

 

A.I. Champion  |  Hearst, Internal Team Volunteer

Governor  |  Board of the Upper Midwest Emmy Awards

 

 

TECH

Adobe Systems, Davinci, Final Cut, Avid, Canva Suite, Cinema4D, Blender

Canon, Sony, Panasonic, RED Cameras

AirTable, BitCentral, iNews, Edius, Wide Orbit, Grass Valley Stratus,

Canva, HubSpot, Figma, Microsoft & Google Cloud Infrastructures

JUSTIN LUND

Creative Director  &  Brand Storyteller

bottom of page